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Privacy Policy

Effective as of February 16, 2022


Nikon Optical USA Inc. (“Nikon,” “we,” “our,” or “us”) respects the privacy of your information.  This Privacy Policy is designed to assist you in understanding how we collect, use and safeguard the information you provide to us in using our website (“Site”) and the services provided through our Site (“Services”).

From time to time, we may change this Privacy Policy.  If we do, we will post an amended version on this webpage.  Please review this Privacy Policy periodically.  

This Privacy Policy covers the following topics:

  1. Collecting and Using Information

  2. Cookies and Other Tracking Technologies

  3. Third Party Processors

  4. “Do Not Track” Signals

  5. Choices About Your Personally Identifiable Information

  6. Security

  7. Third Party Links

  8. Children’s Privacy

  9. Notice to Nevada Residents

  10. Notice to California Residents

  11. Accessibility

  12. How to Contact Us

  1. Collecting and Using Information

Personally Identifiable Information We Collect Online

We collect Personally Identifiable Information from you through your use of the Site and Services.  “Personally Identifiable Information” is individually identifiable information about an individual consumer that we collect online and that we maintain in an accessible form.  We collect the following types of Personally Identifiable Information:

Information You Provide 

We may collect the following Personally Identifiable Information that you voluntarily provide to us:

  • Contact Us. To contact us, you will provide your first and last name and email address, and you may choose to provide us with additional Personally Identifiable Information, such as telephone number and company name. 

  • Vision Test Results. When you complete the vision tests available on the Site, you have the option of submitting your email address to have the results emailed. 

  • Become a Provider. To request to become a Nikon provider, you will provide your name, email address, and telephone number and certain information pertaining to your store, including address and URL link. 

Information as You Navigate Our Site

We automatically collect certain Personally Identifiable Information through your use of the Site and Services, such as the following:

  • Usage Information.  For example, the pages on the Site you access, the frequency of access, and what you click on while on the Site.

  • Device Information.  For example, hardware model, operating system, application version number, and browser.

  • Mobile Device Information.  Aggregated information about whether the Site is accessed via a mobile device or tablet, the device type, and the carrier.

  • Location Information.  Location information from Site visitors on a city-regional basis. 

Third-Party Information 

In some cases, we may receive certain Personally Identifiable Information from you about a third party.  For example, when you contact us through one of our webforms, you may provide the name and email address of a third party.  If you submit any Personally Identifiable Information about another individual to us, you are responsible for making sure that you have the authority to do so and to allow us to use their Personally Identifiable Information in accordance with this Privacy Policy. 

How We Use Your Personally Identifiable Information

We use the Personally Identifiable Information we collect to provide the Services to you, to improve our Services and Site, and to protect our legal rights.  In addition, we may use the Personally Identifiable Information we collect to:

  • Contact you regarding our products and services that we feel may be of interest to you;

  • Contact you to participate in surveys, product reviews, events, or promotions;

  • Communicate with you about our Site or Services or to inform you of any changes to our Site or Services;  

  • Provide support;  

  • Maintain and improve our Site and Services;

  • Defend our legal rights and the rights of others; 

  • Efficiently maintain our business; and 

  • Comply with applicable law.  

How We Share Your Personally Identifiable Information

We may share the information that we collect about you in the following ways:

  • With Nikon’s affiliated companies, including our parent company;

  • With service providers who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.).

  • To service providers to prepare, deploy and analyze advertising content;

  • To service providers to fulfil Nikon-related contests, sweepstakes, promotions and/or Nikon-related offers;

  • To the extent that we are required to do so by law;

  • In connection with any legal proceedings or prospective legal proceedings;

  • To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention;

  • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that Personally Identifiable Information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that Personally Identifiable Information;

  • To any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition or in preparation for any of these events; and

  • To any other person or entity where you consent to the disclosure.

  1. Cookies and Other Tracking Technologies

How We Use Cookies

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”).  “Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets). 

We use Cookies to:

  • Estimate audience size and usage patterns;

  • Understand and save your preferences for future visits, allowing us to customize the Site and Services to your individual needs;

  • Advertise new content and services that relate to your interests;

  • Keep track of advertisements and search engine results;

  • Compile aggregate data about site traffic and site interactions to resolve issues and offer better site experiences and tools in the future; and

  • Recognize when you return to the Site. 

We set some Cookies ourselves and others are set by other entities.  We use Cookies set by other entities to provide us with useful information to help us improve our Site and Services.  For example, we use Cookies from Google. 

How You Can Opt-Out of Cookies

Your Preferences

When you first visit our Site, you will be presented with a banner which offers you choices about whether to accept or reject cookies or tracking technologies of different types. If you wish to change your preferences, you can do so by clicking “Cookies setting” in the website footer.

Browser Settings

Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies.  If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.

You can find out more about Cookies and how to manage them by visiting

Advertising Industry Resources 

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website.  For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised.  Therefore, you will need to opt out on every browser and device that you use.

Google Analytics

We use Google Analytics, a web analytics service provided by Google, Inc.  Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage.  The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website.  The technologies used by Google Analytics do not gather information that personally identifies you.  The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies.  To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

Google reCAPTCHA

We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Site from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed.  For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction.  Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements.  Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Use.  More information as to Google reCAPTCHA and how it works is available here.

  1. “Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked.  Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Site does not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals. 

  1. Choices About Your Personally Identifiable Information

Review and Request Changes to Your Personally Identifiable Information

To review or request changes to any of your Personally Identifiable Information, please contact us at

Marketing Communications 

To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails.  You also may submit a request to us at

  1. Security

We maintain commercially reasonable security measures to protect the Personally Identifiable Information we collect and store from loss, misuse, destruction, or unauthorized access.  However, no security measure or modality of data transmission over the Internet is 100% secure.  Although we strive to use commercially acceptable means to protect your Personally Identifiable Information, we cannot guarantee absolute security.

  1. Third Party Links

The Site and Services may contain links that will let you leave the Site and access another website.  Linked websites are not under our control.  Except as stated below, this Privacy Policy applies solely to Personally Identifiable Information that is acquired by us on this Site.  We accept no responsibility or liability for these other websites. 

  1. Children’s Privacy

The Site is not intended for children under 13 years of age.  We do not knowingly collect, use, or disclose personal information from children under 13.

  1. Notice to Nevada Residents

Nevada law allows Nevada residents to opt-out of the sale of certain types of personal information.  Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person.  We do not currently sell personal information as defined in the Nevada law.  However, if you are a Nevada resident, you still may submit a verified request to opt-out of sales and we will record your instructions and incorporate them in the future if our policy changes.  Opt-out requests may be sent to

  1. Notice to California Residents

The California Consumer Privacy Act (CCPA) requires that we provide California residents with a privacy policy that contains a comprehensive description of our online and offline practices regarding the collection, use, disclosure, and sale of personal information and of the rights of California residents regarding their personal information.  This section of the Privacy Policy is intended solely for, and is applicable only as to, California residents. If you are not a California resident, this does not apply to you and you should not rely on it.

The CCPA defines “personal information” to mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household.  Personal information does not include publicly available, deidentified or aggregated information.  For purposes of this “Notice to California Residents” section we will refer to this information as “Personal Information.”

The CCPA contains an exception that is relevant to us.  Some of the CCPA’s privacy rights explained below do not apply to personal information collected in a business-to-business context.  That is information reflecting a written or verbal communication or a transaction between us and a consumer, where the consumer is acting as an employee, owner, director, officer, or contractor of another entity and when the communication or transaction occur solely within the context of us conducting due diligence regarding, or providing or receiving a product or service to or from such entity.

Right to Know About Personal Information Collected, Disclosed, or Sold

If you are a California resident, you have the right to request that we disclose what Personal Information we have collected about you in the 12-month period preceding your request.  This right includes the right to request any or all of the following:

  1. Specific pieces of Personal Information that we have collected about you;

  2. Categories of Personal Information that we have collected about you;

  3. Categories of sources from which the Personal Information was collected;

  4. Categories of Personal Information that we sold (if applicable) or disclosed for a business purpose about you;

  5. Categories of third parties to whom the Personal Information was sold (if applicable) or disclosed for a business purpose; and

  6. The business or commercial purpose for collecting or, if applicable, selling Personal Information.

The CCPA defines “sell” to mean selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a California resident’s Personal Information to another business or a third party for monetary or other valuable consideration.

How to Submit a Request to Know

You may submit a request to know through our interactive webform available here /// by emailing us at or by calling us at +1 860-282-0082.

Collection of Personal Information

We currently collect and, in the 12 months prior to the Effective Date of this Privacy Policy, have collected the following categories of Personal Information:

  • Identifiers (name, alias, postal address, online identifier, internet protocol address, email address, account name, Social Security number, driver’s license number, passport number)

  • Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology; customer number, unique pseudonym or user alias; telephone numbers, or other forms of persistent or probabilistic identifiers that can be used to identify a particular consumer or device)

  • Other type of state identification card number

  • Telephone number

  • Signature

  • Physical characteristics or description 

  • Bank account number

  • Credit and debit card number

  • Insurance policy number

  • Other financial information

  • Medical information

  • Insurance policy number or subscriber identification number

  • Any unique identifier used by health insurer to identify consumer

  • Any information in the consumer’s application and claims history, including appeals records, if information is linked or reasonably linkable to consumer or household, including via device, by business or service provider

  • Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with the Site, application or advertisement)

  • Geolocation data

  • Commercial information (records of personal property, products or services purchased, obtained or considered; other purchasing or consuming histories or tendencies; or other commercial information)

  • Education information

  • Professional or employment-related information (including employment history)

  • Biometric information (imagery of iris, imagery of retina, fingerprint, imagery of face, imagery of hand, imagery of palm, vein patterns, voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health or exercise data that contain identifying information)

  • Characteristics of protected classifications under California or federal law (race, color, sex/gender (including pregnancy, childbirth, breastfeeding and/or related medical conditions), sexual orientation, gender identity/expression, age (40 and older), religion (including religious dress and grooming practices), national origin, ancestry, disability (mental and physical including HIV/AIDS, cancer, and genetic characteristics), citizenship status, genetic information, marital status, medical condition (genetic characteristics, cancer or a record or history of cancer), military or veteran status, political affiliations or activities, status as a victim of domestic violence, assault or stalking, request for family care leave, request for leave for an employee’s own serious health condition, request for pregnancy disability leave, and retaliation for reporting patient abuse in tax-supported institutions)

  • Audio, electronic, visual, thermal, olfactory, of similar information 

  • Inferences drawn from above information to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

The Personal Information is collected from California residents directly and from advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, and data brokers. Not all categories of Personal Information are collected from each source.

In addition to the purposes stated above in the section “Collecting and Using Information,” we currently collect and have collected and sold the above categories of Personal Information for the following business or commercial purposes:

  • Auditing related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards

  • Detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity

  • Debugging to identify and repair errors that impair existing intended functionality

  • Short-term, transient use, provided that the personal information is not disclosed to another third party and is not used to build a profile about a consumer or otherwise alter an individual consumer’s experience outside the current interaction, including, but not limited to, the contextual customization of ads shown as part of the same interaction

  • Performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, providing analytic services, or providing similar services 

  • Undertaking internal research for technological development and demonstration

  • Undertaking activities to verify or maintain the quality or safety of our Services and products, and to improve, upgrade, or enhance same

  • Commercial purposes, such as inducing another person to buy, join, subscribe to, provide, or exchange products, goods, property, information, or services, or enabling or effecting, directly or indirectly, a commercial transaction

Disclosure or Sale of Personal Information

The following table identifies the categories of Personal Information that we disclosed for a business purpose in the 12 months preceding the Effective Date of this Privacy Policy and, for each category, the category of third parties to whom the Personal Information was disclosed.  We did not sell Personal Information to third parties in the 12 months preceding the Effective Date of this Privacy Policy.

Category of Personal Information

Name; email address

Identifiers (name, online identifier, internet protocol address); Unique personal identifiers (device identifier; cookies, beacons, pixel tags, mobile ad identifiers, or other similar technology); Internet or other electronic network activity information (browsing history; search history; and information regarding consumer’s interaction with the Site; geolocation data

Category of Third Parties to Whom Information was Disclosed

Email service provider

Data analytics provider

We do not knowingly collect or sell the Personal Information of minors under 16 years of age.

Right to Request Deletion of Personal Information

If you are a California resident, you have the right to request that we delete the Personal Information about you that we have collected.  However, per the CCPA, we are not required to comply with a request to delete if it is necessary for us to maintain the Personal Information in order to, for example, complete a transaction, detect security incidents, comply with a legal obligation, or otherwise use the Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information.

How to Submit a Request to Delete

You may submit a request to delete by contacting or from this page.

Our Process for Verifying a Request to Know or Delete

If we determine that your request is subject to an exemption or exception, we will notify you of our determination.  If we determine that your request is not subject to an exemption or exception, we will comply with your request upon verification of your identity and, to the extent applicable, the identity of the California resident on whose behalf you are making such request.  

We will verify your identity either to a “reasonable degree of certainty” or a “reasonably high degree of certainty” depending on the sensitivity of the Personal Information and the risk of harm to you by unauthorized disclosure or deletion as applicable. 

For requests to access categories of Personal Information and for requests to delete Personal Information that is not sensitive and does not pose a risk of harm by unauthorized deletion, we will verify your identity to a “reasonable degree of certainty” by verifying at least two data points that you previously provided to us and which we have determined to be reliable for the purpose of verifying identities. 

For requests to access specific pieces of Personal Information or for requests to delete Personal Information that is sensitive and poses a risk of harm by unauthorized deletion, we will verify your identity to a “reasonably high degree of certainty” by verifying at least three pieces of Personal Information previously provided to us and which we have determined to be reliable for the purpose of verifying identities.  In addition, you will be required to submit a signed declaration under penalty of perjury stating that you are the individual whose Personal Information is being requested.

Right to Opt-Out of Sale of Personal Information

If you are a California resident, you have the right to direct businesses to stop selling your Personal Information. We do not sell Personal Information as it is defined in the CCPA.

Right to Non-Discrimination for the Exercise of a California Resident’s Privacy Rights

We will not discriminate against California residents if they exercise any of the rights provided in the CCPA as described in this section “Notice to California Residents.”  

Authorized Agents

If you are submitting a request on behalf of a California resident, please submit the request through one of the designated methods discussed above.  After submitting the request, and if the request is not subject to an exemption or exception, we will require additional information to verify your authority to act on behalf of the California resident.

Notice of Financial Incentive

If a business provides a financial incentive or price or service difference in exchange for the retention or sale of a consumer’s personal information it must provide a notice of financial incentive in accordance with §999.307(b).

Shine the Light Law

Option A:  No third-party disclosure for direct marketing purposes. We do not disclose personal information obtained through our Site or Services to third parties for their direct marketing purposes.  Accordingly, we have no obligations under California Civil Code § 1798.83.

If you are a California resident, California Civil Code § 1798.83 permits you to request information regarding the disclosure of your personal information by us to third parties for the third-parties’ direct marketing purposes (as those terms are defined in that statute).  To make such a request, please send a letter with the subject line “Shine the Light Request” to: Nikon Optical Usa Inc., 140 Commerce Way, South Windsor, CT 06074, United States, Attention: Legal Department.

  1. Accessibility

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities.  If you wish to access this Privacy Policy in an alternative format, please contact us as described below. 

  1. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices please send an email to or write us at Nikon Optical USA Inc., 1140 Commerce Way, South Windsor, CT 06074, United States.

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